Why SSL Matters For Internet Marketing

Ok so I know recently there has been a big “who har” about what SSL does for rankings exactly and now Google has actually confirmed it DOES give you a ranking boost. So considering you can get a lets encrypt one completely free you’d be an idiot not to get one if you are serious about your rankings.

But its not just rankings you get….

Think about it…..

If you want people to opt into your email list (even more so for a software download) then they need to feel like you’re not just some spammy website. Having a nice green secure logo box thingy at the top of their browser does really help them think you are a more trustworthy source of information and brand.

So, even if you don’t think applying an SSL certificate is worth it for the ranking boost then think of how it may boost your conversion rates. Even more so for eCommerce websites where people are handing over more than just their email, their credit card details!

SSL certificates can be purchased from as little as £5, so its well worth it. Sometimes you can get them free for a year or just go with lets encrypt and get them free for life.

SSL is the way forward guys, Google is really pushing to make the web a more secure place so expect all the other tech giants, Bing, Yahoo etc to follow and add it to their ranking algorithms.

Keyword Density

This is just a short little rant about keyword density and how its changed over the years…

So remember a few years back, you could clearly tell if a website had been “SEO’d” as its main target keywords was plastered all over it, looked bloody horrid haha.

Nowadays LSI’s are all the rage, so lower keyword density for your primary keyword so no more 8% keyword density its more like 2% now with a health sprinkle of LSI’s.

That still hasn’t stopped keyword stuffing. I actually clearly remember my first manual penalty from Google, I took all the ALT tags on my website and stuffed them, with my keyword again and again.

Mega lols….