This is just a short little rant about keyword density and how its changed over the years…
So remember a few years back, you could clearly tell if a website had been “SEO’d” as its main target keywords was plastered all over it, looked bloody horrid haha.
Nowadays LSI’s are all the rage, so lower keyword density for your primary keyword so no more 8% keyword density its more like 2% now with a health sprinkle of LSI’s.
That still hasn’t stopped keyword stuffing. I actually clearly remember my first manual penalty from Google, I took all the ALT tags on my website and stuffed them, with my keyword again and again.